- low-involvement product
- /ˌləυ ɪn'vɒlvmənt ˌprɒdʌkt/ nouna low-priced product for everyday use that is bought by consumers without giving much thought to brands
Marketing dictionary in english. 2015.
low-involvement product
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low-involvement product — UK US noun [C] ► MARKETING a common product that consumers buy without thinking about it much, often because it is cheap, or the one they usually buy → Compare HIGH INVOLVEMENT PRODUCT(Cf. ↑high involvement product) … Financial and business terms
low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… … Big dictionary of business and management
high-involvement product — UK US noun [C] MARKETING ► a product that a consumer buys only after carefully considering the choices → Compare LOW INVOLVEMENT PRODUCT(Cf. ↑low involvement product) … Financial and business terms
high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… … Big dictionary of business and management
low-involvement hierarchy — /ˌləυ ɪn vɒlvmənt ˌhaɪrɑ:ki/ noun a hierarchy of response to advertising where the customer is relatively indifferent to the product or service and only responds to repeated marketing … Marketing dictionary in english
Involvement of the People's Republic of China in Africa — This article is primarily about economic relations between the PRC and Africa. For a more general overview, see Sino African relations. The People s Republic of China and Africa Chinese involvement in Africa, which began centuries ago, continues… … Wikipedia
Low Countries, history of — Introduction history of the Low Countries from prehistoric times to 1579. For historical purposes, the name Low Countries is generally understood to include the territory of what is today The Netherlands, Belgium, and Luxembourg, as… … Universalium
Gross domestic product — GDP redirects here. For other uses, see GDP (disambiguation). Not to be confused with Gross national product or Gross domestic income. CIA World Factbook 2005 figures of total nominal GDP (top) compared to PPP adjusted GDP (bottom) … Wikipedia
Advanced glycation end product — Advanced Glycation End products (AGEs) are the result of a chain of chemical reactions after an initial glycation reaction. The intermediate products are known, variously, as Amadori, Schiff base and Maillard products, named after the researchers … Wikipedia
ПОКУПКА/ПРОДУКТ, ТРЕБУЮЩИЙ УСИЛИЙ СО СТОРОНЫ ПОКУПАТЕЛЯ — (high involvement product) Продукт, принятие решения о приобретении которого требует от потребителя затрат времени и усилий. Имеется в виду просмотр нескольких каталогов, посещение магазинов и т.п., чтобы сопоставить цены и сами продукты. К… … Словарь бизнес-терминов
